The use of AI-driven processes to increase efficiency in the F&B market is no longer an anomaly. A host of breweries and distilleries have incorporated the technology to not only develop flavour profiles faster, but also for other functions, including packaging, marketing, as well as to ensure they meet all food-safety regulations. Although the intention is not to find a replacement for the brewmaster/distiller, it becomes a thrilling learning experiment that equips them with multiple data points that could help them come up with innovative ideas. The company claims to be the world's first to use AI algorithms and machine learning to create innovative beers that adapt to users' taste preferences. Based on customer feedback, the recipe for their brews goes through multiple iterations to generate various combinations.